Lead Designer at Esendy

Jun 2014 - Now

• Established online business of apparel for women

• Designed women’s apparel for day wear and special occasions

• Conducted trend/fabric research and created              inspiration/design/fabric boards

• Selected fabrics and trims for designs

• Developed new styles via draping and sketching

• Managed sample production of designs

• Created mock-ups and embellishment layouts for designs

• Managed fittings, corrections and alterations of designs

• Launched six consecutive designer lines and oversaw all research, design and production

• Wrote a "Smart & Fashionable Blog"  to support the Esendy brand, which increased the number of customers by 20%

• Opened a YouTube channel “Sonya Kirshin California” for the attraction of domestic and international customers

• Collaborated with youth dance groups, which led to brand popularity growth within a new age demographic

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Lead designer at Merav Moyal Bridal Boutique

Mar 2015 - Dec 2017

• Managed fittings and final styling for brides

• Created new boutique collection showcasing new fashionable wedding dresses that attracted and in increased clientele up to 30%

• Developed new collection of plus size wedding dresses, which increased the number of customers by 50%

• Successfully launched 3 consecutive collections overseeing research, design and product development of the entire woven line

 

Fashion Design Instructor at Kavim - Architecture and Design Institute

Jun 2014 - Dec 2016 

• Communicated with students from other ethnic groups

• Coached students with developing a new ideas

• Encouraged the students for the best results

• Guided the final projects

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Fashion Design Instructor at World Kadima Mada college

Mar 2015 - Jun 2015

• Taught courses of Fashion Design and guided the student final projects ​